http://www.fuelyourinterface.com/cognitive-dissonance-why-your-users-brains-hurt/ Mon, 01 Aug 2011 08:34:24 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fuelyourinterface.com/cognitive-dissonance-why-your-users-brains-hurt/comment-page-1/#comment-1789 Angelo R. Tue, 06 Jul 2010 20:12:57 +0000 http://www.fuelyourinterface.com/?p=1688#comment-1789 Dan Ariely's "Predictably Irrational" also touches on this, except he goes a bit further providing examples and "best-case" scenarios also based around real-world tests. Dan Ariely’s “Predictably Irrational” also touches on this, except he goes a bit further providing examples and “best-case” scenarios also based around real-world tests.

]]> http://www.fuelyourinterface.com/cognitive-dissonance-why-your-users-brains-hurt/comment-page-1/#comment-1734   Weekly links roundup by Communications from DMN Fri, 21 May 2010 10:46:41 +0000 http://www.fuelyourinterface.com/?p=1688#comment-1734 [...] Wondering why the brains of your users hurt? Here is one idea [...] [...] Wondering why the brains of your users hurt? Here is one idea [...]

]]> http://www.fuelyourinterface.com/cognitive-dissonance-why-your-users-brains-hurt/comment-page-1/#comment-1731 David Block Mon, 17 May 2010 18:59:47 +0000 http://www.fuelyourinterface.com/?p=1688#comment-1731 In his book "How We Decide," Jonah Lehrer (blog at http://scienceblogs.com/cortex/), discusses several studies wherein subjects, faced with choices, end up overanalyzing the situation and choosing wrongly. You can see an interview where he mentions this a bit here: http://seedmagazine.com/content/article/deciding_how_to_decide/, but read the book. It provides great isights into how the brain processes things. In his book “How We Decide,” Jonah Lehrer (blog at http://scienceblogs.com/cortex/), discusses several studies wherein subjects, faced with choices, end up overanalyzing the situation and choosing wrongly. You can see an interview where he mentions this a bit here: http://seedmagazine.com/content/article/deciding_how_to_decide/, but read the book. It provides great isights into how the brain processes things.

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