Comments on: Subtlety Study – Google

By: Avadh

Avadh — Sat, 07 Nov 2009 07:08:31 +0000

All about branding and logo, as defined by one of the greatest artists who created IBM and UPS, ABC networks etc etc.

“Reality is not reality, reality is what you perceive, perception is somewhat closer to your reality”

Goggle did not made their logo as defined here, so with IBM and UPS and most of the brands, we come to notice these things and so we say its such awesome, its not its simple as what they wanted.

By: Jonathan Cutrell

Jonathan Cutrell — Mon, 02 Nov 2009 00:28:08 +0000

While it may not be the most beautiful logo, it has definitely worked for Google in creating a brand. I’d have to kindly disagree. :) Sure, it may be an anomaly, an oddity; but it works!

By: Dp

Dp — Sat, 31 Oct 2009 17:21:26 +0000

Sounds like BS. The Google logo is awful. They probably had their secretary make it in MS Word when they were a 3 person company. They are successful in spite of a very bad logo due to the fact that they have the most incredible product ever developed.

Any seasoned designer will tell you that the Google logo is an eye sore, an anomaly, an oddity. Bleh! Anyone who says it’s good does not see that the emperor is not wearing any clothes.

By: Kevin Holesh

Kevin Holesh — Mon, 26 Oct 2009 17:04:36 +0000

The blue does have a calming effect, but I think Google’s choice was driven more by the fact that blue is recognized as the most common color for a link. All of the browsers I know of default to it for links. Google has a huge audience of people who don’t know much about computers, so they need to be accessible as possible. Making the links a different color could potentially confuse their less-techie audience.

Here’s an interesting article on Google’s data driven design philosophy: http://www.techradar.com/news/internet/google-explains-its-minimalist-design-philosophy-641441