Comments on: Tongue-in-Cheek is Serious Business http://www.fuelyourinterface.com/tongue-in-cheek-is-serious-business/ Mon, 14 Jun 2010 07:16:29 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Angela http://www.fuelyourinterface.com/tongue-in-cheek-is-serious-business/comment-page-1/#comment-673 Angela Fri, 20 Nov 2009 19:06:18 +0000 http://www.fuelyourinterface.com/?p=946#comment-673 Excellent article and so true. Who wants to interact with stiff-necked gurus? I know I don't. :) Excellent article and so true. Who wants to interact with stiff-necked gurus? I know I don’t. :)

]]> By: dp http://www.fuelyourinterface.com/tongue-in-cheek-is-serious-business/comment-page-1/#comment-670 dp Fri, 20 Nov 2009 15:36:22 +0000 http://www.fuelyourinterface.com/?p=946#comment-670 "light-hearted" denotes transparency. When so many consumers distrust big business, companies are turning towards cuteness and tongue-in-cheek strategies. When one of these companies with a cute logo and funny messaging turns out to be another Enron, this movement will be seen as concealment for big business as usual and the paradigm will once again reverse itself. So it goes. -dp “light-hearted” denotes transparency. When so many consumers distrust big business, companies are turning towards cuteness and tongue-in-cheek strategies.

When one of these companies with a cute logo and funny messaging turns out to be another Enron, this movement will be seen as concealment for big business as usual and the paradigm will once again reverse itself.

So it goes.

-dp

]]> By: Kyle http://www.fuelyourinterface.com/tongue-in-cheek-is-serious-business/comment-page-1/#comment-669 Kyle Fri, 20 Nov 2009 15:02:33 +0000 http://www.fuelyourinterface.com/?p=946#comment-669 Good post. "Humorous advertising-it's serious business." Heard that recently in my advertising class. Good post. “Humorous advertising-it’s serious business.” Heard that recently in my advertising class.

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